The desktop PC, which democratised personal computing, was a multi-purpose device. This led to a sort of Cambrian explosion of digital devices. Since the 1970s, however, microprocessors have made computer power cheaper and cheaper. SpeciationĬomputers used to be so expensive that only governments and large corporations could afford them. But taken literally, “avoiding the cloud” would mean avoiding all of those as well. You’re not obliged to use social networks, and there are alternatives to Google/Microsoft such as DuckDuckGo, ProtonMail and Zoho Workplace. Some of us still prefer CDs and Blu-ray BDs for their quality and reliability, but we’d all miss BBC iPlayer, Netflix and Amazon Prime. Streaming music, video and TV services are gradually replacing DVD players, standalone hi-fis and MP3 players. Many of the things people used to do offline are now done via cloud services. Many of them run from giant cloud server farms such as Amazon’s AWS (Amazon Web Services), Microsoft Azure and the Google Cloud Platform. Billions of websites, email services and applications are now cloud-based. There’s nothing new about moving services online: the first online shopping service appeared in 1984.
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